Welcome to Kisaan Cart

Empowering Farmers Through Direct-to-Consumer Agri Commerce Marketplace.

About Kisaancart

Empowering Farmers, Enriching Future

Kisaancart is a D2C Agri Marketplace founded in 2024 in Coimbatore with a simple vision to make farming profitable, transparent, and future-ready. We connect farmers, FPOs, SHGs, and agri stakeholders directly with buyers across retail and wholesale markets.

Our Mission

To empower farmers with direct access to markets, digital tools, and fair trade opportunities, while building a sustainable and inclusive agri ecosystem.

What We Do

* Provide farmers with farm inputs at the right price.
* Enable them to sell produce in retail & wholesale directly.
* Support FPOs, SHGs, and agri entrepreneurs with digital access and opportunities.

Our Impact

We are creating an ecosystem that connects millions of farmers, sellers, and buyers across India, enabling fair trade, digital access, and sustainable income for agricultural communities.

From Our Founder

Kisaancart was founded by Nandhini Satheesh, a woman entrepreneur and digital strategist passionate about reshaping Indian agriculture. Guided by her belief that “With genuine intentions and diligent efforts, the Universe guides one towards the path of Achievement,” Kisaancart is committed to innovating for farmers first.

Every seed holds the promise of abundance. At Kisaancart, our vision is to ensure that farmers reap not just harvests, but hope, dignity, and prosperity.” – Nandhini Satheesh

Join the Movement

Farmers, FPOs, agri-entrepreneurs, and consumers—be part of an ecosystem that is reshaping Indian agriculture.

45M

Products for sale

1.8M

Sellers Active on Martfury

30.6M

Buyers Activie on Martfury

$2.64M

Annual gross merchandise sales

Discover Martfury’s Journey​

January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.
May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment
December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon
February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.
September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.
July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

Awards & Recognition

Industry leaders and influencers recognize Overstock as one of the most trust worthy retail companies in the U.S., ranking high for both customer and employee satisfaction.

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